Developing Innovative Go-To-Market Strategies for SaaS Companies

ACHIEVING GROWTH

ABOUT

I'm a SaaS marketing executive with over 20 years of experience in helping software companies take products to market and fuel revenue growth. I've had leadership roles in Marketing, Product Marketing, Product Management, Business Development and Strategy for companies across all growth stages (Series A to IPO).

Outside of work, I'm a husband and father to 2 very active boys. When I'm not following the boys around to various sports, I'm planning our next outdoor adventure or spending time in Tahoe enjoying our family passion for the mountains and skiing.

SERVICES

FRACTIONAL CMO

Need a partner to help drive marketing strategy, but not quite ready to bring in a full-time CMO, a fractional Chief Marketing Officer may be the answer.

PROJECT

Have a specific project in mind to get your marketing plan or go-to-market strategy in-line. Select from a set of packaged offerings or custom scope.

ADVISORY

Looking for help, but not sure where to start? Set up an advisory session to dive into your marketing or GTM objectives and how to achieve your goals.

EXPERTISE

New Growth Segments

Looking to refine or grow your ICP? Evaluate, size and prioritize personas, use cases or new market entry to find and go after growth levers.

Messaging & Positioning

Positioning is the foundation of how you tell your story and differentiate in the market. What may seem obvious to you, may not to your potential customers. Find your uniqueness and put that front and center.

Demand Generation

You need to make sure your product is being found by the right potential customers. This means clearly defining and aligning on your targets and understanding your entire funnel and the channels that produce customers at the lowest CAC and best LTV.

Product Launch

Bringing a new product to market or just needing to refine how your team brings new capabilities to your existing customers? Get your customers, the market and your revenue team excited about the amazing things you're building.

Competitive & Win/Loss

Why do customers choose you, go to your competitors or do nothing? Get the insights you need to understand how, where and why you win and take action win more and crush the competition.

Pricing & Packaging

Leaving money on the table or struggling to get prospects to understand your value. Evaluate and evolve how your solution is packaged and price to optimize revenue.

Sales Enablement

Looking to refine or grow your ICP? Evaluate, size and prioritize personas, use cases or new market entry to find and go after growth levers.

Tech Stack Evaluation

There are 100's of different marketing and sales tools on the market. What are the critical tools you need in your toolbox as you scale at different stages?

BRANDS SERVED

TESTIMONIALS

“Chris is a smart, strategic leader who can own and deliver board-level initiatives - including a company-wide rebrand, pricing & packaging overhaul, and go-to-market re-alignment at Ambition. He knows the sales technology landscape in-and-out with deep relationships amongst leading companies, leaders, and analysts. He's an active voice within an executive leadership team who's continually willing to own projects, navigate roles/responsibilities, and deliver results.

In-addition to everything above, and certainly not to be overlooked, Chris has personally experienced just about every stage of a company's lifecycle and is an invaluable resource helping leaders and teams understand and scale to where they need to be.”

CEO, Ambition

Travis Truett

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